Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

Just because Google kept cookies around doesn’t mean you should

In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]

Email Featured People-Based Marketing Targeting
email marketing

Email is the Cornerstone of Digital Identity in the Wake of Third-Party Cookies’ Decline

As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]

Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! Gear Up Your Marketing Campaigns for the Season

The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]

Audience Insights Segmentation
college students grouped together in a library, college students studying

Precision Marketing in August: Reaching College Students, Soccer Moms, Hunters, and Sports Fans

When it comes to effective advertising, timing and precision are everything. By focusing on specific, well-defined target audiences, you can ensure your message reaches the right people at the right time, driving higher engagement and better results. This August, we’re spotlighting four key target audiences: College Students, Soccer Moms, Hunting Enthusiasts, and College Sports Fans. […]

Business Data Media People-Based Marketing Technology
big tech's walled garden, yellow flowers emerging from the crack in a stone wall

Navigating the Challenges of Big Tech’s Walled Gardens

Big Tech companies are increasingly creating “walled gardens” — closed ecosystems that control user’s access to information. Google’s new AI search assistant is the latest example, designed to provide quick, summarized answers to search queries. While this feature improves the user experience, it also poses new challenges for businesses and marketers. What is Google’s AI […]

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