The economy is shifting, and a lot of brands are starting to feel the pressure. Budgets are getting tighter, expectations are rising, and it’s become more important than ever to prove that every ad dollar is working in your favor. But uncertainty doesn’t mean you have to hit pause. It just means it’s time to […]
In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]
In marketing, every click, scroll, and search tells a story. But understanding when someone is ready to take the plunge and make a purchase? That’s where intent data transforms the guessing game into strategic action. By giving you a direct line to what people are actually interested in, intent data sharpens your ability to connect […]
As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]
When it comes to effective advertising, timing and precision are everything. By focusing on specific, well-defined target audiences, you can ensure your message reaches the right people at the right time, driving higher engagement and better results. This August, we’re spotlighting four key target audiences: College Students, Soccer Moms, Hunting Enthusiasts, and College Sports Fans. […]
Ad tech is in the midst of a profound transformation—one that’s shaking up everything we thought we knew. From the rise of mega-platforms like Meta to Google’s shaky stance on third-party cookies, the ground beneath us is shifting fast. But amidst all this upheaval, there remains one light at the end of the tunnel: a […]
Google recently made an announcement that has everyone talking: they might not be eliminating third-party cookies after all. This unexpected twist has left many wondering what it means for the future of online advertising with Google. Why the sudden change of heart? Does this mean all digital marketers can breathe a collective sigh of relief? […]
Big Tech companies are increasingly creating “walled gardens” — closed ecosystems that control user’s access to information. Google’s new AI search assistant is the latest example, designed to provide quick, summarized answers to search queries. While this feature improves the user experience, it also poses new challenges for businesses and marketers. What is Google’s AI […]
Targeted digital advertising is essential for getting the most out of your marketing efforts. This July, we’re zeroing in on four key audience groups: back-to-school shoppers, soccer fans, college football fans, and teachers. With the school year kicking off in August and the Premier League and college football seasons starting soon, now is the perfect […]
