Best Practices Seasonal Segments
holiday shopping, mall decorated for the holidays, people doing their holiday shopping

The Perfect Storm: Navigating the 2024 Holiday Season with Data-Driven Precision

As the 2024 holiday season approaches, marketers are gearing up for a unique set of challenges and opportunities. This year, the convergence of the Summer Olympics in Paris, a heated presidential election, and a shortened holiday shopping season has created a perfect storm that will significantly impact consumer behavior and spending. Here’s how you can […]

Data Featured Marketing People-Based Marketing
third party cookies going away, third party cookies, cookie free advertising, graphic with shows the death of cookies, cookies

The Great Cookie Debate and What Google’s Latest News Means For Marketers

Google recently made an announcement that has everyone talking: they might not be eliminating third-party cookies after all. This unexpected twist has left many wondering what it means for the future of online advertising with Google.  Why the sudden change of heart? Does this mean all digital marketers can breathe a collective sigh of relief? […]

Audience Insights Connected TV Featured Seasonal Segments
football sitting on a football field, NFL marketing

From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE

As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]

Business Data News Privacy
wooden gravel placed against a white marble backdrop

New State Consumer Privacy Laws To Take Effect in 2024

Consumer privacy is a critical aspect of every marketer’s advertising strategy, and with new legislation on the horizon, businesses are facing significant changes. Starting this July, new state privacy laws in Vermont, Oregon, Texas, Montana, and Florida will introduce strict requirements for opt-in consent and place a greater emphasis on ethical data protection practices. In […]

Best Practices Display People-Based Marketing

People-Based Display Advertising: A Step Towards More Meaningful Connections

As more advertisers have been learning, targeting actual, interested people with your ad content has quickly become the holy grail of effective advertising. It’s no longer about flooding the market with your message; but instead about reaching that one individual who will resonate with your message and initiate the kind of engagement that, in turn, […]

Geofencing People-Based Marketing Programmatic Targeting
busy shopping mall, location based advertising

The Human Touch: Leverage People-Based Geofencing with BRIDGE

If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]

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