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Why Run Everywhere Campaigns Over A Self-Curated Media Mix

Are you smarter than a computer? Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped.  Adalytics reports that 80% of video ad […]

Best Practices People-Based Marketing
superbowl field

Tentpole Marketing: How to Captivate, Engage and Leave a Lasting Impact on Your Audience

Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]

Best Practices People-Based Marketing
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Your BRIDGE to Success: The Importance of Finding a Trusted Digital Marketing Partner

Businesses of all sizes are increasingly relying on digital advertising to reach and engage with their target audience. As of 2023, 72% of overall marketing budgets get put toward digital marketing channels. In our rapidly changing online landscape, it can be overwhelming for companies to navigate the complexities of digital marketing.  There’s an alarming amount […]

People-Based Marketing

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Why are you waiting to upgrade to a people-based marketing strategy?  Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement.  It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]

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