Audience Insights Email People-Based Marketing
busy gym, people running on treadmill

BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging real people data to create a customized solution. The objective? To […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
sports fans inside an arena

February’s Marketing Playbook: Connect with Real People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Auto Development Marketing People-Based Marketing Segmentation
cars sitting inside a dealership

Driving Success: How First Party Data Transformed a Luxury Auto Dealership’s Game

When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

No cookies, no problem: Finding success in a post-cookie world with BRIDGE

As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]

Best Practices Marketing People-Based Marketing
digital marketing, glossary

A digital marketing glossary for the modern marketer

As the digital marketing industry evolves, staying updated with the latest trends, skills, and terminology is key to success. This comprehensive guide outlines 50 essential marketing terms you should familiarize yourself with. Whether you’re a seasoned marketer or a budding professional, this glossary is a valuable resource. The Basics Understanding the basics of digital marketing […]

People-Based Marketing Programmatic Technology
artificial intelligence, brain, data mapping

AI & Programmatic Advertising: A match made in ad-tech heaven

Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
group of real people working out together

New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

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