Connected TV People-Based Marketing
woman relaxing on couch watch ctv/ott

How to Make Every CTV Ad Dollar Count

Connected TV (CTV) is taking over living rooms across America, and its influence is only growing. With 84.9% of Americans regularly using CTV platforms, streaming has become the go-to way to consume content. For advertisers, this shift means one thing: the opportunity to connect with audiences where they’re most engaged—on their favorite streaming platforms. From […]

Audience Insights People-Based Marketing
two snowboarders walking up a snowy trail

November’s Audience Spotlight: Connecting with Avid Shoppers, Ski Enthusiasts, Mobile Bankers, and Wine Lovers

As the holidays approach and the weather turns colder, consumers are beginning to shift how they spend their time—and their money. Whether it’s bundling up at home with loved ones or packing their bags for a snowy getaway, this time of year brings different routines and habits. It’s the perfect moment to connect with audiences […]

Best Practices Data People-Based Marketing Technology
brand safe, data safe

Brand Safe, Data Safe: A Beginner’s Guide

As a business owner or marketer, safeguarding your brand’s reputation and utilizing high-quality audience data should be non-negotiable. Brand safe, data safe is a critical component that demands attention and careful integration into your marketing strategies. By taking small steps with the right strategies in place, brands can gain the trust of their customers while […]

People-Based Marketing Programmatic
programmatic video ads

How People-Based Programmatic Advertising Can Supercharge Your Business

Imagine being able to connect with the actual people who are most likely to resonate with your brand, all while making the most of your advertising budget. Lucky for you, that’s the reality of people-based programmatic advertising.  By blending automation with the power of personalization, people-based programmatic advertising helps businesses reach their target audience more […]

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