Best Practices Marketing Multi-Channel People-Based Marketing Programmatic Targeting Technology

Craft Meaningful Audience Connections via Multichannel Marketing

Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year.  Multichannel marketing includes the use of multiple digital channels to reach and engage with […]

Best Practices People-Based Marketing Programmatic
programmatic video ads

Programmatic video campaigns now viable for any size agency

Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception.  Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]

Connected TV Multi-Channel People-Based Marketing
Woman relaxing at home in evening and streaming TV

Why tuning out the Connected TV ad opportunity is no longer an option

81 million.  That’s the number of people consuming streaming media. Connected TVs and streaming sticks,  laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before.  So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]

Attribution Best Practices People-Based Marketing Personalization PII Seasonal Segments Segmentation Targeting

Win The Winter Holidays

The winter holidays are just around the corner making it the perfect time to get your holiday campaigns started! We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠ , that you can leverage in your next campaign. All of our data is timely, accurate, and complete so you know exactly who you […]

Audience Insights Best Practices Multi-Channel People-Based Marketing Seasonal Segments
holiday season

How to Elevate Your Ads This Holiday Season

The holiday season is right around the corner. This year’s retail sales are expected to grow between 6.5% and 8.2% to more than $4.33 trillion, a sign of increasing vaccination rates and businesses reopening. Now is the time to ensure your holiday campaigns are resonating with your customers.  Focus on these channels to help elevate […]

Multi-Channel Social Media TikTok
increase brand exposure on tiktok

Increase Brand Exposure | Benefits of Advertising on TikTok Ch. 1

TikTok has taken the social media world by storm and currently is one of the hottest social media platforms with over 100 million active users in the US.
With all the opportunities and benefits TikTok, it is hard to cover them all in just one blog post. I’ve broken down what you need to know into four parts and will share a new insight each week.

Let’s get started with the first benefit: increased brand exposure.

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