Best Practices People-Based Marketing
image of desk with people working on projects

Your BRIDGE to Success: The Importance of Finding a Trusted Digital Marketing Partner

Businesses of all sizes are increasingly relying on digital advertising to reach and engage with their target audience. As of 2023, 72% of overall marketing budgets get put toward digital marketing channels. In our rapidly changing online landscape, it can be overwhelming for companies to navigate the complexities of digital marketing.  There’s an alarming amount […]

Best Practices Multi-Channel People-Based Marketing
recession proofing: small business shop with "yes. we're open" sign on door

Recession-Proofing Your Business: Unlocking Growth with BRIDGE’s People-Based Approach

Recession-proofing your business is crucial for survival and growth during economic downturns. While it’s natural to want to cut back on expenses during tough times, research has proven that businesses that invest in marketing during recessions are more likely to come out ahead once the economy rebounds.  Digital marketing allows businesses to reach a wider […]

Best Practices People-Based Marketing Programmatic
programmatic video ads

Programmatic video campaigns now viable for any size agency

Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception.  Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]

Best Practices Multi-Channel People-Based Marketing

Social platforms falling short of what omnichannel strategies can deliver

Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day.  “It’s part of a complete breakfast!”  Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial.  Lately, it’s exactly how I’ve been thinking about social media advertising […]

Data Privacy

How content can conquer marketer privacy concerns

Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break.  Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory.  Just as these issues finally start to […]

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