Connected TV People-Based Marketing

Your Playbook for Live Sports CTV Advertising in 2025

Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]

Connected TV People-Based Marketing
woman relaxing on couch watch ctv/ott

How to Make Every CTV Ad Dollar Count

Connected TV (CTV) is taking over living rooms across America, and its influence is only growing. With 84.9% of Americans regularly using CTV platforms, streaming has become the go-to way to consume content. For advertisers, this shift means one thing: the opportunity to connect with audiences where they’re most engaged—on their favorite streaming platforms. From […]

Best Practices Data People-Based Marketing Technology
brand safe, data safe

Brand Safe, Data Safe: A Beginner’s Guide

As a business owner or marketer, safeguarding your brand’s reputation and utilizing high-quality audience data should be non-negotiable. Brand safe, data safe is a critical component that demands attention and careful integration into your marketing strategies. By taking small steps with the right strategies in place, brands can gain the trust of their customers while […]

People-Based Marketing Programmatic
programmatic video ads

How People-Based Programmatic Advertising Can Supercharge Your Business

Imagine being able to connect with the actual people who are most likely to resonate with your brand, all while making the most of your advertising budget. Lucky for you, that’s the reality of people-based programmatic advertising.  By blending automation with the power of personalization, people-based programmatic advertising helps businesses reach their target audience more […]

Access Audiences

Fill out the form below to start using our top-ranked custom audiences. 

Get Started
Upgrade to People-Based

Everything

Up To 75% Off

June 21-24 * Online Only

Download Now

Access Premium Audiences